Built by listening to a working groomer.
WagBooking did not start with a business plan. It started with a frustrated pet groomer, a list of things she wished her software would do, and a developer willing to build it for real.
One groomer’s day, taken seriously.
A pet groomer working out of a remote area was fed up with the software she’d been paying for. It was expensive. It stopped working every time her internet dropped — so she’d end up writing appointment notes on pen and paper, then re-typing them into the app once the connection came back. And even when it did work, the workflow felt built for a much larger operation than hers.
She found out one of her connections was a software developer, and brought him her list of things she wished her tools actually did. That conversation became this app.
Everything you’ll see — how you add a client, how a booking turns into an appointment, how notes and photos attach to a pet, how checkout wraps into an invoice — was tested and re-tested against one working groomer’s actual day, then refined until it felt obvious.
What she was tired of.
The subscription cost more than the workflow was worth. It was priced for a salon chain, not a working groomer running one dog at a time.
When her internet dropped, the app dropped. She would end up writing appointment notes on paper, then re-typing them once she was back online.
What should have been three taps was ten. Common tasks were buried in menus that felt built for a larger operation than hers.
Four things we refuse to get wrong.
Priced for the person doing the grooming.
Solo plans start where a single-groomer income can justify the cost. Every plan is month-to-month, with no contracts and no early-cancellation fees. If it stops working for you, you leave with your data.
Keeps working when the internet does not.
Grooming happens where the animals are — basements, mobile vans, rural shops with unreliable connections. Notes, checkouts, photo uploads, appointment changes: all work offline and sync the moment you are back online.
The shortest path from thought to done.
Every workflow — booking a client, checking someone out, sending a reminder, pulling up a pet’s history — was designed to be the fewest taps possible, on either a phone or a computer. If a common task takes too many steps, we look at it again.
The small stuff, handled for you.
Reminders, review requests, waitlist offers, rebooking prompts — all the details that eat time or slip through the cracks — are set-and-forget once you turn them on.
Small things, all in one place.
The core is scheduling, clients, and checkout — but the “nice-to-haves” that groomers usually stitch together from three different tools live here too.
Automatic appointment reminders
Two configurable timing slots per appointment. SMS, email, or both. Individual clients can opt out of texts.
Find clients who are due (or overdue)
Per-pet rebooking intelligence spots the ones drifting away, so you can reach out before they drop off entirely.
Automatic review requests
A polite ask goes out after checkout — the step busy groomers forget, and the one that quietly builds your local reputation.
Public online booking
A shareable link that respects your real schedule and never lets clients book into a slot you cannot cover.
Waitlist for the busy weeks
When the calendar fills, keep collecting requests. Offer the openings that come up without hunting through paper notes.
CRM + business analytics
Client history, per-pet preferences, and a health-of-the-business view — the numbers that tell you whether last month was actually as good as it felt.
Hi — I’m Will.
WagBooking is the first thing I’ve built that grew directly out of one person’s daily work — not from a survey, not from a market segment, but from watching how the job actually goes and asking, “why does the software make that harder than it needs to be?”
If you’re using the app and something feels wrong, or a piece of your workflow isn’t in it yet, tell us. The people who read your email are the same people who fix it, and features get prioritised by what real groomers ask for — not by a roadmap set six months ago.
— Will
Try it with your own week.
Fourteen days free. Set up a couple of clients, run a real booking or two, and see whether it fits your day.
Month-to-month. No contracts. Leave anytime.